https://www.site/2016-08-05/edinaya_rossiya_vybrala_slogany_dlya_agitacii
Act, hear, create and protect
"United Russia" chose slogans for campaigning
Ekaterina Shtukina/RIA Novosti
In the coming days, a large-scale election campaign of United Russia will be launched in Russia. The party chose three slogans for promotion: “Acting in the interests of the people is our task,” “Hearing everyone’s voice is our responsibility,” “Creating and protecting the future of Russia is our goal.” A source in the United Russia Central Executive Committee told the site about this.
The campaign starts next week. Hundreds of advertising surfaces will be placed across the country. But each region and each individual territory also has its own headquarters, where they draw their own billboards and publish local party newspapers. The main difficulty for a huge party is to prevent all advertising from turning into a propaganda vinaigrette.
Vladimir Astapkovich/RIA Novosti
United Russia's election headquarters is headed by the secretary of the presidium of the party's general council, Sergei Neverov. In addition to him, it includes regional curators - the same ones who oversaw the primaries (State Duma deputies Olga Batalina, Viktor Kidyaev, Evgeny Moskvichev, Nikolai Pankov, Viktor Pinsky and Gadzhimet Safaraliev, senators Viktor Ozerov, Dmitry Azarov and Valery Ryazansky, as well as the head of the party’s Central Election Commission Maxim Rudnev). Work with reports of violations (including violations of the law by party members themselves) will be supervised by the deputy head of the United Russia executive committee, Konstantin Mazurevsky.
The campaign will be monitored using the method that the presidential administration has used in recent years to monitor regional elections. Campaigns in the regions will be overseen by “external” political strategists who are not integrated into the party structure. Their task will be to make an independent analysis and transmit information to central headquarters, the source says.
Elections without a bear
Many United Russia candidates have already started their campaign, but are conducting it at random. This is evidenced by samples of campaigning from different regions. Not all United Russia candidates emphasize their party origins. For example, the candidate in the Central District of Moscow, State Duma deputy Nikolai Gonchar, has the “For the Defense of Our Native Moscow” logo on his posters, but not the party logo. And Gennady Onishchenko, who is running in the Tushinsky district of the capital, has the “United Russia” mark in the upper corner of his campaign cube, but in small print and without the party symbol - a polar bear.
Previously, sources close to the leadership of United Russia said that candidates associated with the All-Russian Popular Front would receive instructions to ban the use of the ONF logo in campaigning. This was explained by the fact that the ONF “should be outside of politics.” However, the United Russia “front-line soldiers” violate this ban. For example, on the campaign materials of State Duma deputy Vyacheslav Lysakov (Moscow, Kuntsevo single-mandate district) and Lyubov Dukhanina (Moscow, Orekhovo-Borisov single-mandate district), the United Russia logos are adjacent to the ONF logos.
“We see violations of guidelines, but the headquarters of single-mandate members are supervised not from the center, but from regional headquarters,” explains a source in the party.
In Moscow, the work of the United Russia headquarters will be supervised by the Moscow City Hall, as well as by the famous political strategist, the current head of the United Russia executive committee in Moscow, Oleg Smolkin.
Confusingly
United Russia is going to allow another violation of the guidelines in Perm. There the party wants to use the technology of placing social advertising, which is confusingly similar to the party's. An employee of one of the advertising companies in Perm sent the website mock-ups of billboards that are going to be placed starting next week throughout the city. Some of the billboards with the inscription “United Russia: We love Russia - we are proud of Perm” look like propaganda and will be paid for from the election account. But at the same time, it is planned to place “social advertising” in the city “Perm: we love and are proud”, which in design is extremely similar to the party one.
United Russia used this technology in Moscow in 2011, when party posters turned out to be almost indistinguishable from the city election commission posters calling on citizens to go to the polls.
"Be polite! The Party is behind you!
But United Russia plans to implement the directive of the top party leadership to hold as many meetings with voters as possible across the country. This is evidenced by a brochure for candidates and LOMs, prepared by the regional branch of the party for distribution in the Novosibirsk region. The brochure has several sections: basic tips for holding meetings with voters, the rationale for voting for United Russia, the main theses of the program and information about the candidates. Voters should absolutely not be rude at meetings, the brochure says.
"Be polite. Remember, you are speaking not only as an individual, but also as a representative of the Party. People believe you personally - they believe “United Russia”... Under no circumstances respond to aggression with aggression! Try to change the topic and relieve tension,” campaigners and candidates are advised.
If a voter begins to complain or makes claims to the party, he should be allowed to speak out, write down the complaint and promise to help, if possible, the instructions say. “Even the most unpleasant question implies that a person is interested in the topic,” its authors explain. There is no need to put pressure on the interlocutors; you need to talk about the party’s achievements and focus on topics that concern the social group with which the meeting is being held: you need to talk with doctors about healthcare, with teachers - about education, etc.
It is interesting that among the arguments that voters are recommended to give for voting for United Russia, there is not a word about Vladimir Putin or Dmitry Medvedev.
Positive arguments for voters, according to the creators of the brochure, may be that United Russia is the party of the majority, that the party is “open to the people and adheres to the principles of direct democracy.” The manual reminds that United Russia “rigidly resists external threats and attempts to collapse the country from within”, unites “the best managers” in its ranks, “is ready to consolidate efforts with other parties for the benefit of the people”, “works for results” and knows how to make Novosibirsk area (and any other, apparently) truly strong. In this region, the party will also use the slogan “Strong Siberia - the pride of Russia,” and the entire regional program will be built precisely on the image of “Strong Siberia.”
In the Sverdlovsk region, United Russia, for comparison, uses the phrase “Power of the Urals” in its propaganda.
“These are bureaucrats, not political strategists”
Experts note that this year United Russia will have additional difficulties in administering the election campaign - after all, it will have to control the headquarters of numerous single-mandate members. In previous elections, when the Duma was elected only from lists, this difficulty did not arise.
“If in 2011 there was one United Russia headquarters in each region, now they have been supplemented by several headquarters of single-member candidates, each of whom campaigns based on their own ideas about beauty,” explains political strategist Abbas Gallyamov. - Many of the candidates try to minimize the party component in their propaganda products, believing that they themselves are more popular than the party that nominated them. The principle of stitching together campaigns has been forgotten, hence the feeling of chaos,” says the expert.
According to him, on average the professional level of regional United Russia members is extremely low. “These are bureaucrats, not political strategists,” explains Gallyamov. “They can, in all seriousness, recruit people to their primary party in the midst of a campaign, not realizing that formal membership in the party does not at all guarantee a desire to vote for it. For them there is no difference between party building and campaigning. They often don’t have the money to hire quality specialists either.”
According to him, the persecution of officials in the regions, including the case of Chelyabinsk Vice-Governor Nikolai Sandakov, dealt a serious blow to the practice of pre-election fundraising. And then there is the economic crisis.
Political strategist Gleb Kuznetsov draws attention to one more point. “Not only is there no serious connection between the districts and the list at the federal level, but there is also no connection between the lists and single-mandate candidates running for regional legislative assemblies and those who go to the State Duma. It is necessary not only to explain to the voter all the delights of the brand, but to create a consistent picture in his head so that he votes for one party and its candidates on all ballots,” argues Kuznetsov. However, of course, it is not only United Russia that is struggling with this difficulty. His colleague from the St. Petersburg Politics Foundation, Mikhail Vinogradov, believes that some discrepancies in single-mandate campaigns are not terrible: “Some will focus on Putin’s role, some on the regional agenda, and some on their own person.”
National interests come first! GRIGORY KOSTUSYOV, candidate for President of Belarus from the Belarusian People's Front (BPF) party. His election slogan, 2010
Together we are Belarus! State for the people. Belarus is a country where you want to live! ALEXANDER LUKASHENKO, presidential candidate of Belarus, current president. His election slogans, 2010
We can do this! ALES MIKHALEVICH, presidential candidate of Belarus. His election slogan, 2010
I came for you to win. Why did I decide that I would be a good president? Because it's not worth being bad. You need to hide trash, not voices. Elections must be transparent. Tell the truth! Neklyaev will answer everything for everyone! VLADIMIR NEKLYAEV, presidential candidate of Belarus, leader of the civil campaign “Tell the Truth!” Election slogans of him and the “Tell the Truth!” campaign he led, 2010
Let's build something new and keep the best! “Do no harm!” is not enough. My position is “Help!” “Thou shalt not steal” is not enough! My position is “Create!” It’s not enough “Don’t destroy!” My position is “Create!” YAROSLAV ROMANCHUK, candidate for President of Belarus from the United Civil Party. His election slogans, 2010
Belarus lives - lives with God! Christian Belarus - a fair government! Belarus - Christian politics! There is an alternative! VITALY RYMASHEVSKY, candidate for President of Belarus from the Belarusian Christian Democracy (BCD) party. His election slogans, 2010
History is made today! Together we will win! Strong Belarus for free people. It's time to return Belarus to the people! ANDREY SANNIKOV, presidential candidate of Belarus, coordinator of the civil campaign “European Belarus”. His election slogans, 2010
Homeland. Honor. People. NIKOLAI STATKEVICH, presidential candidate of Belarus. His election slogan, 2010
For new fair taxes! For a strong national currency! For the abolition of the contract system! For a spiritual and moral society! For rights and welfare! Are you for Belarus? VIKTOR TERESHCHENKO, presidential candidate of Belarus. His election slogans, 2010
A real Belarusian is diver Dima Uss! DMITRY USS, presidential candidate of Belarus. His slogan during the collection of 100,000 signatures needed for the nomination, 2010
Let's make Belarus a real Europe! ALEXANDER MILINKEVICH, leader of the For Freedom movement, who announced his intention to run for the presidency of Belarus, but then withdrew his candidacy. His slogan, 2010
It's time to change your bald tires! Slogan of the Belarusian opposition, 2010
Is it true. Intelligence. Result. Nobody except us. I can't be indifferent. Slogans of candidates for City Council deputies, Sergiev Posad, 2010
We are from Samara! Our. With us. For us. VIKTOR TARKHOV, candidate for mayor of Samara, rival of Muscovite Dmitry Azarov. His slogans, 2010
I'll fix everyone's headaches. YURI KOGAN, candidate for mayor of Samara from the LDPR. His election slogan, 2010
Never change a successful team. PAUL KAGAME, Rwandan presidential candidate, current president. His slogan for the 2010 elections
There are no longer Hutus or Tutsis - only Rwandans. PAUL KAGAME, Rwandan presidential candidate. The slogan with which he won the 2003 elections after the genocide of the Tutsi people in the 1990s
There is still a lot to be done! GIGI UGULAVA, candidate for mayor of Tbilisi, current mayor of the city. His election slogan, May 2010
Eros and freedom. TINTO BRASS, director of soft-porn films, candidate for the post of president of the Lazio region. His election campaign slogan, Italy, 2010
I’ll come, I’ll see, I’ll plant. LDPR, party. Slogan on behalf of Vladimir Zhirinovsky in Gorno-Altaisk on the eve of regional elections, March 2010
Ukraine for the people! Ukraine for the people! Let's unite Ukraine! There is a leader! There is a power! I am coming to overcome poverty. I know. I will come. VICTOR YANUKOVYCH, presidential candidate of Ukraine. His election slogans, 2010 Opponents said that the slogan “Ukraine for the people” ignores the rights of animals and birds
With God - forward! VICTOR YANUKOVYCH, presidential candidate of Ukraine. The motto with which he launched his election campaign in October 2009
Choose a new path. YULIA TYMOSHENKO, presidential candidate of Ukraine. Her slogan after the first round, January-February 2010
She works. Vaughn is working. She works. She is Ukraine. Vaughn is working. Vaughn is Ukraine. She will win. We can do it. They block [block] - it works. If you block the stench, you will work. They chat, she works. The stench is chattering, the stench is practising. They interfere, she works. The stench is respected, the stench is respected. They promise, it works. Ukraine will win! Ukraine is you! YULIA TIMOSHENKO. Her slogans in the presidential election campaign in Ukraine, 2010
Timoshonka is my boss. Ravshan i Jamshud. Slogan on behalf of popular artists on the tour “With Ukraine in the Heart” in support of Yulia Tymoshenko, 2010
Happy New Year! Year of the White Tiger. Congratulations to you! Tiger julia. With New Rock! The fate of a white tiger. Happiness to you! Tiger julia. YULIA TYMOSHENKO, presidential candidate of Ukraine. Her New Year's greetings on behalf of the white tiger cub, and from myself too, 2009
A strong president means a strong country. A strong president means a strong country. The country should be led by professionals. Family, wealth, stability. SERGEY TIGIPKO, ex-head of the National Bank, candidate for president of Ukraine. His election slogans, 2010
For the European choice! For a prosperous Ukraine! Ukraine - to be! Ukraine - buti! VICTOR YUSHCHENKO, current President of Ukraine, candidate for a second term. His election slogans, 2010
Different opportunities - equal rights! The slaughter of feasibility is the slaughter of rights! FOR PEOPLE'S RIGHTS, political bloc. Slogan in the 2010 presidential campaign in Ukraine
We got freedom - let's get destiny! If we get our freedom, we will get our share! UKRAINIAN PEOPLE'S BLOC KOSTENKO-IVYUSCH. His election slogan, 2010
Litvin's time is the time of the people. The country needs Litvin. Soul and land are not sold. VLADIMIR LITVIN, candidate for President of Ukraine. Candidate slogans, 2010
Power is insidious and cunning. All hope is for Peter! PETER SIMONENKO, Ukrainian presidential candidate in the 2010 campaign, communist. His long-standing motto
First. Impassable. The enemy of their state. ANATOLY GRITSENKO, ex-Minister of Defense and head of the Defense Committee in the Rada, candidate for President of Ukraine. His slogans, 2010
Productive village. Combat-ready army. Enlightened people. ARSENIY YATSENYUK, presidential candidate of Ukraine. His election slogans, 2010
Ukraine - for Ukrainians! OLEG TYAGNIBOK, Ukrainian nationalist, presidential candidate. One of his slogans, 2010 slogan “Ukraine - for Ukrainians!” first put forward by Nikolai Mikhnovsky, the founder of the National Socialist Party in 1902 long before the appearance of the first fascist formations in Austria and Germany
Power to the people! Politicians - crackers! Politicians! It's time for you to live on one salary! There are many of us - there are enough crackers for everyone! PEOPLE'S SALVATION ARMY (NAS), a political movement in Ukraine. US slogans in the “Rusks for Politicians” campaign on the eve of the presidential elections, December 2009
Overcome absenteeism - get 50 grams of absinthe! A comic slogan for overcoming youth political absenteeism (avoidance from participating in elections), Russia, 2009
We can offer more. Wir haben mehr zu bieten. VERA LENGSFELD, candidate for the Bundestag from the CDU. Slogan from her campaign poster showing her with Chancellor Angela Merkel - both in plunging necklines, 2009
The Moscow City Duma decides how to protect pensioners. Who should be in the Moscow City Duma is up to Muscovites to decide. How to make healthcare quality is up to the Moscow City Duma to decide. Who will be in the Moscow City Duma is up to Muscovites to decide. Slogans of the electoral commission for elections to the Moscow City Duma, autumn 2009
Elections are the only race in which the majority wins. George Jean Nathan, writer. Voting does not determine the course of events. Voting decides who will determine the course of events. George Will, political commentator. If power is based on the will of all citizens, the freedom of everyone becomes a common cause. Thomas Jefferson, 3rd President of the United States, author of the Declaration of Independence. Quotes and slogans of the electoral commission for elections to the Moscow City Duma, autumn 2009
We keep our word, we do our deed. Listen to people, work for people. UNITED RUSSIA, party. Slogans at the Moscow City Duma elections, 2009
We protect Muscovites - we help everyone! (in the Arbat area, in the Yakimanka area, etc.) APPLE, batch. A phrase on behalf of Yabloko leader Sergei Mitrokhin - the party’s slogan in the Moscow City Duma elections, 2009
Big change! A JUST RUSSIA, party. Slogan at the Moscow City Duma elections, 2009
The north of Moscow is under the protection of Mitvol. We will do everything possible within the law to help people. OLEG MITVOL, candidate for deputy of the Moscow City Duma. His slogans, 2009
For a new Moscow! PATRIOTS OF RUSSIA, party. Party slogan at the Moscow City Duma elections, 2009
The exact choice of the president. Change for the better! Slogans of the candidate for mayor of Sergiev Posad, Moscow region, 2009
Anyone but Ahmadinejad. Who stole my voice? This is not an election, but an appointment. Not election but selection. Mahmoud, take your bombs and get out! Freedom for Iran! Slogans of opponents of Mahmoud Ahmadinejad who did not recognize the results of the presidential elections in Iran, June 2009
On April 26, we are choosing not a vagrant predator, but a public defender! Slogan of the candidate from the Communist Party of the Russian Federation in the mayoral elections of Sochi, 2009
We demand fair elections! We will not let our votes be stolen! Slogans of Sochi residents for fair mayoral elections, 2009
Already working! The power of the native land. Deeds towards people! We have a future! Order. Development. Care. Love your homeland! Slogans of candidates in the election of the head of the Sergiev Posad district of the Moscow region, April 2009
No one can prevent Netanyahu's victory except me. Slogan of TSIPI LIVNI, Israeli Foreign Minister and leader of the Kadima Party, in the elections to the Israeli Parliament - Knesset, 2009
Let's paint the White House black! Slogan of Barack Obama supporters during the inauguration days, January 2009
Changes. You can believe in them. Change. You can believe in. BARACK OBAMA, US presidential candidate from the Democratic Party. His election slogan when it became clear that he was ahead of his opponent, 2008
It's not my ability to make a real difference in Washington that I'm asking you to trust. I ask you to believe in yourself. I"m asking you to believe not in my ability to bring about real change in Washington. I"m asking you to believe in yours. BARACK OBAMA, US presidential candidate from the Democratic Party. His election slogan, 2008
The power of one voice. If one vote can change a HOME, it can change a CITY. If he can change a city, he can change a STATE. If he can change the state, he can change the COUNTRY. If he can change the country, he can change the WORLD. The power of one voice. If one voice can change A ROOM than it can change A CITY. If it can change a city than it can change A STATE. If it can change a state than it can change A NATION. If it can change a nation than it can change THE WORLD. BARACK OBAMA, US presidential candidate from the Democratic Party. His election slogan, 2008
Let's unite for change! Unite for Change! The common slogan of the Democrats BARACK OBAMA and HILLARY CLINTON. US presidential election campaign, summer 2008
Change can happen. Change can happen. BARACK OBAMA, US presidential candidate from the Democratic Party. His campaign slogan, 2008
We need change. Change we need. BARACK OBAMA, US presidential candidate from the Democratic Party. Slogans of his election campaign, 2008
Let's change America! BARACK OBAMA, US presidential candidate from the Democratic Party. His campaign slogan, 2008
Country comes first. Country first.
Reforms, prosperity, peace. Reform, prosperity, peace. JOHN McCAIN, Republican presidential candidate. His election slogan, 2008
Time to make history. It's time to make history. JOHN McCAIN, Republican presidential candidate. His campaign slogan calling voters to the polls on November 4, 2008
The main elections of the country. CENTRIC ELECTION COMMITTEE, slogan for the Russian presidential election, 2008
Medvedev is our president, Kotlyarov is our deputy, and there is no need for any more DEBATE! A JUST RUSSIA, election campaign slogan in Rostov-on-Don, 2008
Putin's plan is a victory for Russia! UNITED RUSSIA, Duma election campaign slogan, 2007
Do not make yourself an idol. Make the right choice December 2, 2007. UNION OF RIGHT FORCES (SPS), party, Duma election campaign slogan, 2007
SPS - Let's Preserve Freedom for Descendants. UNION OF RIGHT FORCES (SPS), party slogan for the May Day march in 2004
You are right. UNION OF RIGHT FORCES (SPS), party, slogan at the State Duma elections, 1999
Kiriyenko to the Duma, Putin to the presidency! UNION OF RIGHT FORCES (UNF). Duma campaign slogan, 1999
So! Yushchenko - yes! VIKTOR YUSHCHENKO. Slogans of his supporters during the presidential campaign in Ukraine, 2004
There are many of us together. Together we are rich. Maidan slogan, Ukraine, 2004
Bandits - prisons. Maidan slogan, 2004
Boris Gryzlov gnaws on goats. BORIS GRYZLOV. His campaign slogan
Don't lie and don't be afraid! LIBERAL DEMOCRATIC PARTY OF RUSSIA (LDPR). Elections of State Duma deputies, 2007
Close Moscow from people from the South! We are outside the city with Russian faces. LIBERAL DEMOCRATIC PARTY OF RUSSIA (LDPR). Party slogans at the Moscow City Duma elections, 2004
I will raise Russia from its knees! VLADIMIR ZHIRINOVSKY, presidential elections, 1991
Intelligence. Will. Result. GRIGORY YAVLINSKY, presidential elections, 2000
We are not fighting communism, we are fighting poverty.
There should be no war in Russia. We're coming to stop the violence! YABLOKO, State Duma election campaign, 1995
We will drive away fear and restore hope. YABLOKO, State Duma election campaign, 1995
We are coming to stop the decay. YABLOKO, State Duma election campaign, 1995
Reforms - without shock, politics - without barricades. YABLOKO, election campaign slogan, State Duma, 1993
Together we can do anything! Slogan of the victorious presidential campaign of NICOLAS SARKOZY, France, 2007
You can't live like that! STANISLAV GOVORUKHIN, elections to the State Duma, slogan - the name of the famous film by S. Govorukhin, 2005
A thief should sit in jail! STANISLAV GOVORUKHIN, elections to the State Duma, slogan - a phrase from the popular film by S. Govorukhin “The meeting place cannot be changed”, 2005
Let's stop the criminal revolution! STANISLAV GOVORUKHIN BLOC, Duma campaign, 1995
Vote! Or others will do it for you. Slogan of the election campaign for the election of the mayor of Novosibirsk, 2004 Plot of the video: A man meets his wife at the maternity hospital, kisses her, the wife shows her child to her husband, the child is a black man
Behind the word is action. BORIS GROMOV, slogan of a candidate for the post of governor of the Moscow region, 2003
The weather will clear up! BORIS GROMOV, slogan of a candidate for the post of governor of the Moscow region, 2003 B. Gromov photographed at full height against the backdrop of a menacing sky and lightning
Let's stop the aggression against working people! Slogan of a candidate for the presidency of Russia, 2000
Let's rescue the Fatherland! Slogan of the MOVEMENT IN SUPPORT OF THE ARMY, DEFENSE INDUSTRY AND MILITARY SCIENCE, State Duma elections, 1999
Let's protect ourselves. Slogan of a candidate from the PENSIONERS PARTY, elections to the State Duma, 1999
If we revive industry, we will revive Russia. Slogan of a candidate for governor, 1999
Live with wolves! UNITY (BEAR), election bloc, slogan of the campaign for the elections of State Duma deputies, 1999
In order to drive a car, you need experience... In order to govern a country, you also need experience. VYTAUTAS LANDSBERGIS, candidate for President of Lithuania, December 1997 The headquarters relied on the fact that Landsbergis had been driving a car flawlessly for many years. And, it must happen that it was at this time that Ladsbergis “lost control” and had a major accident...
It’s better to bully yourself than to bully others. Slogan of VADIM MANTULOV against Viktor Ishaev in the gubernatorial elections in the Khabarovsk Territory, 1996
No islands for the Chinese! VIKTOR ISHAEV, governor of the Khabarovsk Territory from 1991 to 2009, under this slogan he won elections more than once
When you get confused in an endless series of parties, slogans and promises, CHOOSE WITH YOUR HEART!
I believe, I love, I hope. BORIS YELTSIN, Russian presidential candidate, 1996
Together we will win! BORIS YELTSIN, Russian presidential candidate, 1996
Let's hold hands, friends, so as not to fall apart alone.
It's fun to walk together without an escort. Democratic slogan in the presidential campaign, 1996
Let noble rage flow into peaceful labor! Democratic presidential campaign motto, 1996
My grandmother stood in line for 64,245 hours. I don't want!
My grandfather spent 73,855 hours in the camps. I don't want! Democratic presidential campaign slogan, 1996
Save and preserve Russia. Don't let the red riots happen! Vote for Yeltsin! Democratic slogan in the presidential campaign, 1996
Buy food one last time! Slogan of the Democrats in the presidential campaign, 1996 Frowning half-profile of Zyuganov
Have you stocked up on food? Democratic presidential campaign slogan, 1996
The Communist Party has not changed its name... It will not change its methods. Democratic presidential campaign slogan, 1996
Comrades Fidel Castro, Kim Jong Il and Zyuganov know the right path. Everyone else was just lost. Democratic presidential campaign slogan, 1996
What bad did Russia do to Marx?
If a spark ignites a flame, call 01! Democratic presidential campaign slogan, 1996
Communism. It's just a pity to live in this wonderful time... Democratic presidential campaign slogan, 1996
Russia will not be a “six” under the big “seven”. From a leaflet of the Communist Party of the Russian Federation, presidential elections, 1996
No no! You cannot pray for King Herod, the Mother of God does not command. From an anonymous leaflet during the presidential election campaign, 1996
For the authorities to come to their senses, we need President Shakkum!
Let's give our children back the future! MARTIN SHAKKUM, advertising campaign for Russian presidential candidate, 1996
They fight not until elections, but until victory. ALEXANDER LEBED, presidential election campaign 1996
Wars are fought by the weak. Strong wars do not allow. ALEXANDER LEBED, presidential election campaign, 1996
There is such a person, and you know him. ALEXANDER LEBED, slogan for gubernatorial elections
We are not left, we are not right. We are normal. Just like you.
We are not communists, we are not radicals. We are just like you. BORIS FYODOROV, Duma elections, 1995
Land for the peasants, prison for the bandits! BORIS FYODOROV, Duma elections, 1995
Young, no matter where I am, not crooked, not crooked. I fell in love with Kostenka Borovoy forever. KONSTANTIN BOROVOY, Duma campaign, 1995
Konstantin Borovoy is the choice of a free person. KONSTANTIN BOROVOY, 1990s
So the last will be first and the first last: for many are called, but few are chosen. CHRISTIAN DEMOCRATIC UNION, elections to the State Duma, slogan - quote from the Bible, 1995
The Duma is not a parade ground, you have to think there. Movement FORWARD, RUSSIA!, elections to the State Duma, the slogan opposes a military rival, 1995
For us, Russia is the great Russian people, its Army and Navy! Slogan of a candidate for State Duma deputy, 1995
France for everyone. JACQUES CHIRAC, slogan of a French presidential candidate, 1995
France for you. La France pour tous. JACQUES CHIRAC, slogan of a French presidential candidate, 1995 Depicts a green apple tree with many ripe red fruits
France for the French. JEAN-MARIE LE PIN, slogan of a French presidential candidate, 1995
Believe in France. EDOUARD BALLADUR, slogan of a French presidential candidate, 1995
Yes - yes - no - yes. The slogan of the All-Russian referendum on April 25, 1993 on trust in the president and government with the questions: 1) Do you trust the President of the Russian Federation B. N. Yeltsin? (58.7% in favor). 2) Do you approve of the socio-economic policy pursued by the President of the Russian Federation and the Government of the Russian Federation since 1992? (53.0% in favor). 3) Do you consider it necessary to hold early elections of the President of the Russian Federation? (49.5% in favor). 4) Do you consider it necessary to hold early elections of people's deputies of the Russian Federation? (67.2% in favor)
Freedom, property, legality. Slogan CHOICE OF RUSSIA in the election campaign to the State Duma, 1993
For the strong - work, for the weak - care! Slogan of a number of socially oriented parties and candidates in elections at different levels, 1990s
Ivanov, fear God! Political elections, the candidate's last name can be anything
A B C D E! The slogan of one of the regional election campaigns. It was deciphered as follows: “Ataman Boris Vasilyevich Gulyaev - to the Duma!”
Zhuravlev in the Duma is no worse than a bird in his hands. Slogan for the regional elections of a candidate named Zhuravlev
Five Ds: sovereignty, democracy, spirituality, prosperity, trust. LEONID KRAVCHUK, slogan of presidential candidate of Ukraine
More rights for voters! Give the people a choice! Slogans of the first alternative elections to the Supreme Soviet of the USSR, spring 1989
More future, less socialism! FRANZ WRONITSKY, Chancellor, Austrian presidential election slogan
Quiet strength. FRANCOIS MITERRAND, slogan for the presidential elections, 1981
I will make America strong again. RONALD REAGAN, US presidential election, the slogan expressed the essence of the candidate's neoconservative policies, 1980
Nothing human is alien to him! RONALD REAGAN, presidential candidate headline, 1980 Cover shows Reagan hugging a young girl
Laborism doesn't work! Conservative slogan MARGARET THATCHER in the election fight against Labor
Time for greatness. A time for greatness. JOHN KENNEDY. His slogan in the presidential campaign, USA, 1960
It has never been so good! HAROLD MacMILLAN, Prime Minister of Great Britain from 1957 to 1963. His campaign slogan, 1959
The Reds are coming! Vote, or he will become your master. Slogans of Christian Democrats at the parliamentary elections in Italy, 1948 On the poster there is an ominous skeleton in a soldier’s earflaps with a star and with a machine gun against the backdrop of a map of Europe
All camels vote for Degrelle! I'm an ass, that's why I vote for Degrelle! Slogans of the Democratic Front of Belgium, which fought the fascist organization of “Rexists” led by Degrelle, 1936 Slogans were carried by circus animals in a comic procession through the streets of Brussels. This and similar actions led to the fact that fascism in Belgium - at least through parliamentary means - did not pass
For land and freedom! Slogan of the Cadets in the campaign for elections to the Constituent Assembly, 1917 (the Social Revolutionaries accused the Cadets of plagiarism)
Everyone's off to the polls! Soviet slogan
Let's make peace! ULYSSES GRANT, general, US presidential candidate, slogan proclaimed the inadmissibility of a new civil war between North and South, 1868
Vote for Vatius - everyone who beats their wives votes for him! Vote for Vatius - all drunkards vote for him! Anti-slogans discovered during excavations in Pompeii on the walls of city buildings that survived under the ashes
>>>Help me come up with an election slogan
In the coming days, a large-scale election campaign of United Russia will be launched in Russia. The party chose three slogans for promotion: “Acting in the interests of the people is our task,” “Hearing everyone’s voice is our responsibility,” “Creating and protecting the future of Russia is our goal.” A source in the United Russia Central Executive Committee told Znak.com about this.
The campaign starts next week. Hundreds of advertising surfaces will be placed across the country. But each region and each individual territory also has its own headquarters, where they draw their own billboards and publish local party newspapers. The main difficulty for a huge party is to prevent all advertising from turning into a propaganda vinaigrette.
Sergey NeverovVladimir Astapkovich/RIA Novosti
United Russia's election headquarters is headed by the secretary of the presidium of the party's general council, Sergei Neverov. In addition to him, it includes regional curators - the same ones who oversaw the primaries (State Duma deputies Olga Batalina, Viktor Kidyaev, Evgeny Moskvichev, Nikolai Pankov, Viktor Pinsky and Gadzhimet Safaraliev, senators Viktor Ozerov, Dmitry Azarov and Valery Ryazansky, as well as the head of the party’s Central Election Commission Maxim Rudnev). Work with reports of violations (including violations of the law by party members themselves) will be supervised by the deputy head of the United Russia executive committee, Konstantin Mazurevsky.
The campaign will be monitored using the method that the presidential administration has used in recent years to monitor regional elections. Campaigns in the regions will be overseen by “external” political strategists who are not integrated into the party structure. Their task will be to make an independent analysis and transmit information to central headquarters, the source says.
Elections without a bear
Many United Russia candidates have already started their campaign, but are conducting it at random. This is evidenced by samples of campaigning from different regions. Not all United Russia candidates emphasize their party origins. For example, the candidate in the Central District of Moscow, State Duma deputy Nikolai Gonchar, has the “For the Defense of Our Native Moscow” logo on his posters, but not the party logo. And Gennady Onishchenko, who is running in the Tushinsky district of the capital, has the “United Russia” mark in the upper corner of his campaign cube, but in small print and without the party symbol – a polar bear.
ONF candidates were not recommended to use the Front logo. But they use
Previously, sources close to the leadership of United Russia said that candidates associated with the All-Russian Popular Front would receive instructions to ban the use of the ONF logo in campaigning. This was explained by the fact that the ONF “should be outside of politics.” However, the United Russia “front-line soldiers” violate this ban. For example, on the campaign materials of State Duma deputy Vyacheslav Lysakov (Moscow, Kuntsevo single-mandate district) and Lyubov Dukhanina (Moscow, Orekhovo-Borisov single-mandate district), the United Russia logos are adjacent to the ONF logos.
“We see violations of guidelines, but the headquarters of single-mandate members are supervised not from the center, but from regional headquarters,” explains a source in the party.
In Moscow, the work of the United Russia headquarters will be supervised by the Moscow City Hall, as well as by the famous political strategist, the current head of the United Russia executive committee in Moscow, Oleg Smolkin.
Confusingly
United Russia is going to allow another violation of the guidelines in Perm. There the party wants to use the technology of placing social advertising, which is confusingly similar to the party's. An employee of one of the advertising companies in Perm sent Znak.com layouts of billboards that are going to be placed starting next week throughout the city. Some of the billboards with the inscription “United Russia: We love Russia - we are proud of Perm” look like propaganda and will be paid for from the election account. But at the same time, it is planned to place “social advertising” in the city “Perm: we love and are proud”, which in design is extremely similar to the party one.
United Russia used this technology in Moscow in 2011, when party posters turned out to be almost indistinguishable from the city election commission posters calling on citizens to go to the polls.
"Be polite! The Party is behind you!
But United Russia plans to implement the directive of the top party leadership to hold as many meetings with voters as possible across the country. This is evidenced by a brochure for candidates and LOMs, prepared by the regional branch of the party for distribution in the Novosibirsk region. The brochure has several sections: basic tips for holding meetings with voters, the rationale for voting for United Russia, the main theses of the program and information about the candidates. Voters should absolutely not be rude at meetings, the brochure says.
"Be polite. Remember, you are speaking not only as an individual, but also as a representative of the Party. People believe you personally - they believe “United Russia”... Under no circumstances respond to aggression with aggression! Try to change the topic and relieve tension,” campaigners and candidates are advised.
If a voter begins to complain or makes claims to the party, he should be allowed to speak out, write down the complaint and promise to help, if possible, the instructions say. “Even the most unpleasant question implies that a person is interested in the topic,” its authors explain. There is no need to put pressure on the interlocutors; you need to talk about the party’s achievements and focus on topics that concern the social group with which the meeting is being held: you need to talk with doctors about healthcare, with teachers – about education, etc.
It is interesting that among the arguments that voters are recommended to give for voting for United Russia, there is not a word about Vladimir Putin or Dmitry Medvedev.
Positive arguments for voters, according to the creators of the brochure, may be that United Russia is the party of the majority, that the party is “open to the people and adheres to the principles of direct democracy.” The manual reminds that United Russia “rigidly resists external threats and attempts to collapse the country from within”, unites “the best managers” in its ranks, “is ready to consolidate efforts with other parties for the benefit of the people”, “works for results” and knows how to make Novosibirsk area (and any other, apparently) truly strong. In this region, the party will also use the slogan “Strong Siberia - the pride of Russia,” and the entire regional program will be built precisely on the image of “Strong Siberia.”
In the Sverdlovsk region, United Russia, for comparison, uses the phrase “Power of the Urals” in its propaganda.
“These are bureaucrats, not political strategists”
Experts note that this year United Russia will have additional difficulties in administering the election campaign - after all, it will have to control the headquarters of numerous single-mandate members. In previous elections, when the Duma was elected only from lists, this difficulty did not arise.
“If in 2011 there was one United Russia headquarters in each region, now they have been supplemented by several headquarters of single-member candidates, each of whom campaigns based on their own ideas about beauty,” explains political strategist Abbas Gallyamov. – Many of the candidates try to minimize the party component in their propaganda products, believing that they themselves are more popular than the party that nominated them. The principle of stitching together campaigns has been forgotten, hence the feeling of chaos,” says the expert.
According to him, on average the professional level of regional United Russia members is extremely low. “These are bureaucrats, not political strategists,” explains Gallyamov. “They can seriously engage in recruiting people for their primary party in the midst of a campaign, not realizing that formal membership in the party does not at all guarantee a desire to vote for it. For them there is no difference between party building and campaigning. They often don’t have the money to hire quality specialists either.”
According to him, the persecution of officials in the regions, including the case of Chelyabinsk Vice-Governor Nikolai Sandakov, dealt a serious blow to the practice of pre-election fundraising. And then there is the economic crisis.
Political strategist Gleb Kuznetsov draws attention to one more point. “Not only is there no serious connection between the districts and the list at the federal level, but there is also no connection between the lists and single-mandate candidates running for regional legislative assemblies and those who go to the State Duma. It is necessary not only to explain to the voter all the delights of the brand, but to create a consistent picture in his head so that he votes for one party and its candidates on all ballots,” argues Kuznetsov. However, of course, it is not only United Russia that is struggling with this difficulty. His colleague from the St. Petersburg Politics Foundation, Mikhail Vinogradov, believes that some discrepancies in single-mandate campaigns are not terrible: “Some will focus on Putin’s role, some on the regional agenda, and some on their own person.”
4.2. Motto (slogan, slogan) of the election campaign
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An example of counter-propaganda use of the slogan B.N. Yeltsin: “Choose with your heart” - “Choose with your genitals”
(Authorship not identified.)
The motto, like the candidate’s photograph, are the most significant components of advertising products, included in almost all of its types.
The motto (slogan, slogan) of a candidate (party, political movement) is a phrase that in a condensed form expresses the main idea (concept, emphasis) of the election campaign and is used in all types of political advertising.
The political motto has a long history, in fact, the history of mankind can be retold with the help of political mottos and slogans. As a rule, all political and civil movements that took place in history proclaimed their mottos or slogans.
The purpose of the motto is to promise improvement, offer a way out, frighten, puzzle, point out shortcomings, etc. In a word, “call for yourself.”
Functions performed by the motto:
1. selection and identification of a specific social (target) group;
2. marking (“designation”) of the candidate, his ideological banner;
Table 10. USE OF VALUES
| Motto type | Motto Examples |
|---|
| Appeal to group values |
(1) Motto of the Great French Revolution.
(2) Creed of A.I. Herzen.
(3) Text of the most common billboards and banners in Turkmenistan in 1994-1998. [Publisher's note. Perhaps it is an edition of the fascist motto: “Ein Volk, Ein Reich, Ein Führer” - “One People, one State, one Fuhrer.” The word "Turkmenbashi" in the Turkmen language corresponds in meaning and connotations to the word "Fuhrer" in German.]
(4) Motto of the Communist Party of the Russian Federation (CPRF).
(5) Slogan at one of the regional elections in the Russian Federation.
(6) If values are not relevant, but are only propagated as such, then we are not talking about a declaration of values, but about suggestion, persuasion (see Table 15).
(7) Motto of the NPF “Memory” (D. Vasilyeva), 1999.
Table 11. VALUE CONFLICT
(1) The principle of Ferdinand I, German emperor who reigned from 1556 to 1564.
(2) Motto proclaimed by the German poet Heinrich Heine after his appointment as Minister of the Interior.
(3) A slogan from the Spanish Civil War, proclaimed by a prominent figure in the international communist movement, Dolores Ibarruri.
(4) A line from the chorus of the fascist anthem, which became the motto of the Nazi party.
(5) Motto of the Cuban communists.
(6) Slogan at a rally in Ashgabat, held in 1991.
(7) One of the principles of reconciliation in the Arab-Israeli conflict.
Table 12. CALL TO ACTION OR GOAL
(1) The Roman senator Porcius Cato the Elder (2nd century BC) ended absolutely all his speeches in the Senate with this phrase. The Narodnaya Volya (People's Will) party (1879-1886) used it as their motto, referring to Carthage as the Russian autocracy.
(2) Genghis Khan's motto.
(3) Slogan of the Russian Black Hundreds.
(4) Motto of German Chancellor Bismarck.
(5) The first lines of the fascist anthem, which became one of the mottos of the Nazi movement.
(6) The call, in particular, was declared at the former museum named after. V.I. Lenin in Moscow in 1993 In a milder form, the idea of “fair retribution” was expressed by the “irreconcilable opposition” with the slogan: “Yeltsin’s gang to justice!”
(7) Slogan used by Muslim radicals.
(8) Motto of the candidate for mayor of Nizhny Novgorod A. Klementyev (1998). The motto turned out to be very popular. It was used, in particular, in 1999. in the elections to the State Duma of the Russian Federation by the Russian Socialist Party (V. Bryntsalov), the People's Democratic Republic (in the program), the Union of Right Forces (as amended: “Payment for the weak! Salary for the strong!”), mayor of the city of Cherkessk S. Derev in the election of the head of Karachay-Cherkessia, Governor of the Kemerovo region A. Tuleev in the 2000 presidential elections. and etc.
Table 13. USE OF GROUP CONTRADICTIONS, SOCIAL PROBLEMS
| Motto type | Motto Examples | Effective Application Situation |
|---|---|---|
| Contrasting groups (classes) and their interests | “Peace to huts - war to palaces!” “Whoever is not with us is against us!” “Workers of all countries, unite!”(1) |
Strong social stratification, developed group consciousness; motivating intergroup contradictions were identified |
| Problem | “More democracy, more socialism!”(2) “To the rich island, an honest governor!”(3) |
A problem situation has been identified and ways to solve it have been outlined. |
| Demonstration of self-confidence in the rightness of one’s cause | “If not me, then who?” (4) “I came, I saw, I conquered!”(5) “I will raise Russia from its knees!”(6) |
Crisis socio-economic situation, charismatic leader |
(1) From the "Manifesto of the Communist Party".
(2) One of the slogans of Gorbachev’s “perestroika”.
(3) Slogan used in 2 election campaigns in similar situations.
(4) The motto of Joan of Arc, according to legend, inscribed on her banner.
(5) Creed of Yu. Caesar.
(6) One of the mottos of the leader of the LDPR V.V. Zhirinovsky.
Table 14. USING PROMISES AND THREATS
| Motto type | Motto Examples | Effective Application Situation |
|---|---|---|
Promises, assurances, assurances |
“Land to the peasants, factories to the workers, peace to the peoples!”(1) “The current generation of Soviet people will live under communism” (2) “If there is bread, there will be song!”(3) “Liberalization of the economy is a rapid increase in the material well-being of people” |
The cherished desires and thoughts of the population have been revealed |
Threat, intimidation |
“No person, no problem”(4) “The Socialist Fatherland is in danger!” |
Sufficient financial and organizational capabilities to create a state of mass psychosis and fear |
(1) The slogan of the Bolsheviks during the October Socialist Revolution and the Civil War.
(2) Slogan of N. S. Khrushchev.
(3) One of the mottos of the General Secretary of the CPSU Central Committee L. I. Brezhnev.
(4) One of the mottos of J.V. Stalin.
(5) B. Yeltsin’s slogan at the Russian presidential elections in 1996.
Table 15. USING Suggestion
| Motto type | Motto Examples | Effective Application Situation |
|---|---|---|
Appeal, persuasion, suggestion |
“Fishermen, choose Popidius Rufus as aedile”(1) “If anyone rejects Quintius, let him sit next to the donkey!”(2) “Violence is the midwife of history”(3) “In the struggle you will find your right” (4) “Our cause is just - we will win!” (5) “Anarchy is the mother of order!”(6) “He who has not humbled himself is not defeated!”(7) “If you want words from a politician, choose a man; if you want deeds from a politician, choose a woman!”(8) “Eltsens, bitch, robbed us” (9) “Fight against the enemies of God, nation and humanity!”(10) |
Slogans with a great suggestive effect were created |
(1) Wall inscription discovered in Pompeii. Edil is an elected position. E. V. Fedorova. Latin inscriptions. M., 1976. P. 100.
(2) Election wall inscription discovered at Pompeii. E. V. Fedorova. Latin inscriptions. M., 1976. P. 100.
(3) A statement by K. Marx, which can be considered a revolutionary slogan.
(4) Motto of the Party of Socialist Revolutionaries (SRs), (1901-1923).
(5) Is a quotation from J. G. Fichte (1762-1814, representative of German classical philosophy, subjective idealist).
(6) One of the anarchist slogans.
(7) Inscription on the wall of the building behind the Government House in Moscow, on the site of a memorial to those killed during the shelling on October 3-4, 1993. (as of November 1998).
(8) One of Margaret Thatcher's mottos.
(9) One of the slogans of the candidate for deputy of the State Duma of the Russian Federation in the 195th electoral district S.E. Troitsky, during his election campaign in the fall of 1998. (by-elections to the State Duma). See the newspaper "Sreda Habitat". 1998. No. 4. (Joint issue with the Iron March magazine).
(10) Anti-American call by Iraqi President Saddam Hussein.
2. comparison (contrast) of values;
4. use of group contradictions and social problems, demonstration of self-confidence in the rightness of one’s cause;
5. promise, assurance, assurance, threat, intimidation;
6. persuasion, suggestion.
The classification of political mottos is presented in more detail in the tables below.
There are several principles for constructing a motto. One of them is qualitative comparison. The candidate is compared with competitors and/or the existing situation with the one that the candidate will create. In this case, the main idea of the slogan is messages like: “I am better than my competitor,” “I will improve the situation.”
The second is opposition. The candidate is also contrasted with competitors and/or the existing situation with the one that the candidate will create. The information “The competitor is bad - I am good”, “The situation is bad - I will make it good” is broadcast here.
In the second case, contextual contrast is effective. For example, the motto: “For a rich island, an honest governor!” implicitly implies that all other candidates are dishonest people.
A candidate's campaign motto, as we mentioned earlier, is a concentrated expression of the main idea (emphasis, message, proposal) of the election campaign. It should reflect the main, most important problems (usually one or two) existing within a specific electoral field (district, city, region, etc.).
The motto is formulated based on the results of studies of the pre-election situation within the framework of a unified concept of information impact.
